grant cardone real estate podcast – An Overview

APES are more than simply occupants of the jungle! A.P.E.S. the 10x rule is an acronym for the four significant factors that people buy things. To sell and close deals you should understand what encourages people to purchase. You should pay close attention to exactly what people say, ask the right concerns to completely understand the problem they are attempting to solve, why they are attracted to one services or product over another and how you can best help them.

Here is what each letter of the APES represents.

A for Appearance (This makes me look excellent – could be status or look.).

P for Performance (This makes me feel great or perform much better.).

E for Cost-effective (This saves me money, worry or will make me cash.).

S for Safety (This makes my environment safer or lowers opportunity of loss.).

Take any item or service individuals purchase and you will see that they were encouraged by one of these four driving forces. grant cardone closing I do not care if it is auto, house, home improvement, health club membership, precious jewelry, dinner, phone, TELEVISION, paint task, or a life insurance policy. Appearance, efficiency, economical or security or some mix will be an influence in the sale.

For instance I've owned 25 or 30 phones in my life. I bought my last one due to the fact that the new design had actually come out and I thought it was hot (appearance). I liked it because it was smaller, thinner and moved in and out of my pocket easily. I upgraded from a perfectly performing phone not since the new phone was quicker (efficiency) however because it was hot. I then upgraded my plan (another purchase) because the texts were complimentary (economical) and I got a discount is Grant Cardone rate on the price of the phone for buying 2 years of service from the carrier. I then bought a cover to protect the phone for $30 to keep it safe when I dropped it.

At each point the APES were driving my choices as they do all buyers. Know your APES and close more offers. Discover exactly what your client's inspiration is by asking why do they desire the item today and what issue do they wish to fix. Away you'll get a reason that fits into one or more of the grant cardone articles APES. When you get that understanding you can suggest the ideal product and guide them through the deal. You'll have a happy customer delighted about their brand-new purchase and they'll be more most likely to refer company your method.

For details on how you and your business can increase sales efficiency and earnings 15-25% go to You can also follow Grant Cardone on twitter @grantcardone.